Christmas Pet Industry Show in Chicago: debriefing

2009 H H Backer Christmas Pet Industry Show in Chicago: debriefing:

Jonathan at 2009 H H Backer Christmas Pet Industry Show in Chicago

Jonathan at 2009 H H Backer Christmas Pet Industry Show in Chicago

Jonathan was honored to be one of the premier speakers in the educational module of the convention, entitled, “Go from surviving to thriving.” PetMassage was the only exhibitor that represented the animal massage and bodywork community. We are happy to report that our booth was continuously busy, providing information, products and support to the attendees, buyers and fellow exhibitors.

Sunday, October 4th, 9 AM Donald E. Stephens Convention Center, Rosemont IL, Ballroom 44: a small ballroom was set up with tables and chairs for sixty. The title for the presentation was “Canine Pet Massage: A Great Service Opportunity.” The 90-minute PowerPoint made a connection with the hearts and minds of many of the eighty or so attendees who crowded into the room to hear about Pet Massage. They must have liked what they heard because almost all of them scored “5′s” on the evaluation sheet (5 is the highest number) and many requested that Jonathan be invited back next year.

PetMassage Booth

PetMassage Booth

Most of those who attended later stopped by our booth to introduce themselves, get more information, and share their stories.

To all the people we met at the show: thank you. And, hey-glad to meet you. We appreciate your financial support in purchasing all the books, DVDs and CDs we’d brought to the show. We look forward to working with you again soon, perhaps in one of our workshops. Welcome to this email newsletter. We hope you enjoy what you read here. Please write us, too. We are growing, too. We appreciate any and all of your comments and suggestions that will help us.

Tribalism alive and well

2009 H H Backer Christmas Pet Industry Show in ChicagoOne part of the presentation at the Backer show that seemed to resonate with attendees was my reference to us all being members of the same tribe. We may not be related by blood, but on a deeper, soul–level. We are the ones who were born with the natural ability to connect and communicate, honor and respect animals. We know each other when we meet. We are immediately comfortable with each other as we share the commonality of being able to easily and naturally live and work with animals. Not everybody shares this gift, or passion, or natural preference. Just as not everyone has the gift of easily understanding how to prepare tax forms, or fill cavities, or ski downhill (three activities that elude me). Thank you for acknowledging that you are in the tribe. My enthusiasm for connecting with like minded people, or our tribe, led me to create the IAAMB.

October 6th, 2009, posted by Jonathan

It’s back to school time!

Hey. It’s back to school time! We’re not talking about just the kids. It’s time for you to learn more about PetMassage for Dogs. Change your career path, learn new and powerful techniques that will astound and amaze all the dogs you touch. Do it. Now’s the time for this all important continuing vocational education. Call now to reserve your space in our workshops, 7-day Foundation, 7-day Advanced and 5-day PetMassage WaterWork. Want more information? You have but to ask and we’ll snail mail your PetMassage Pet-a-log to you.

September 9th, 2009, posted by Jonathan

Transitions, PetMassage Energy Work for the Aging and Dying Dog

Transitions, PetMassage Energy Work for the Aging and Dying Dog

Transitions, PetMassage Energy Work for the Aging and Dying Dog

Transitions, PetMassage Energy Work for the Aging and Dying Dog has been such a good seller and has evoked so many heartfelt compliments that we have decided to publish it as a soft cover, perfect bound book.

 

The original version, spiral bound is still available and the newer version will be available in late September.

 

 

This is a preview of the photo on the new cover.

September 5th, 2009, posted by Jonathan

PetMassage for Kids™

Working on the PowerPoint presentation for the IAAMB Conference in Seattle, I was once again impressed with the power and potential of this program. In a culture where adults and children are discouraged to touch another human, for fear of being inappropriate or politically incorrect, what options do children have for experiencing compassionate touch?

PetMassage for Kids™

PetMassage for Kids™

There is something called touch deprivation. Clinically, it is defined as a lack of tactile stimulation, especially in early infancy. If continued for a sufficient length of time, it may lead to serious developmental and emotional disturbances, such as stunted growth, personality disorders, and social regression. In severe cases a child who is deprived of adequate physical handling and emotional stimulation may not survive infancy. (Source: Mosby’s Medical Dictionary, 8th edition. © 2009, Elsevier.)

Recent studies have been about infants and touch deprivation, about children and touch deprivation and about the elderly and touch deprivation. Let’s remember that early research needed to base its assumptions on animal models. So scientist studied monkeys and rats and dogs. It was shown conclusively that if these animals were not handled, if they were denied access to touch – physical and emotional – they were smaller, weaker, frailer and more likely to demonstrate a “failure to thrive.”

When I was doing my nursing clinicals in Chicago in the early 1990′s, I had the opportunity to work in Columbus Hospital with babies whose mothers were crack addicts. The mothers had neither the interest or capacity to care for and nurture these children. The babies were wards of the community. Tough beginning for the strongest of constitutions. These babies began their lives with the equivalent of a heavy brick on their tiny chests and a constant siren blaring in their little heads.

The infants cried incessantly. Inconsolable. The crack poison flowed all through their little bodies. They were going though their own painful withdrawals. We were taught that they would never have the neurological connections to be able to function in socially appropriate ways. The older children showed flat affects and had little interest for the generally accepted rules for moral behavior.

I was beginning my education, working with experienced “Healers” within the Chicago chapter of the Holistic Nurses Association at the time. The Healing Touch I learned was the only –the only –consistently effective method that I and the experienced nurses on the unit could use to move through the armoring of anguish to connect with the calm child within. This is the experience that made me so passionate, so invested in counteracting the devastating effects from the lack of physical and emotional touch.

The human being thrives on touch. An enormous amount of research has been done in recent years, on both human beings and animals, in regards to touch. The results show that lack of touch (“cutaneous deprivation”) can lead, not only to emotional disturbances but also, to a lessened intellectual ability and physical growth, reduced sexual interest, and even a weakness of the immune system. – The Hunger for Touch

Dr. Rene Spitz (1945, 1947) reports reflect his anguished quest for a solution to the unexplainable deaths and pathologies of infants and toddlers in his care. The diagnosis of that era for these terminal children was “marasmus” (translation – “the withering away and dying of no apparent cause.”) Spitz finally discovered that medicine, good nutrition, and clean surroundings impacted not the least on the tragic outcome. Only what Harry Harlow (1958, 1962) was to later call “contact comfort” turned out to be the “cure” for the excruciating deaths of these children. Touch deprivation is probably most damaging to an infant because, unlike the other four senses, the neonate has an extremely small amount of control over somato-sensory self-stimulation due to underdeveloped motor control capacities.

This is a fundamental social problem. Children who do not know touch will act out by displacing their anger at rejection on the animals around them. Healthcare professionals are taught to watch out for children and adults who abuse dogs, as they will be more likely to also be abusive to people. It is as if they are honing their destructive behaviors on small, defenseless creatures before moving on to bigger game.

Something that gives me cause to pause is the alarming reports of children withdrawing into cyber space and virtual relationships to meet their emotional needs. Children are not touched enough. Children are not encouraged to touch each other. They are not even taught to touch our best friends, the dogs. In schools and public safety programs children are taught to fear them.

Yes, dog bites are a serious problem in the US with 4.7 million dog bite victims annually. Most of the victims who receive medical attention are children, half of whom are bitten in the face. The median age of patients bitten was 15 years, with children, especially boys aged 5 to 9 years, having the highest incidence rate. The odds that a bite victim will be a child are 3.2 to 1. (CDC.) Children seen in emergency departments were more likely than older persons to be bitten on the face, neck, and head. 77% of injuries to children under 10 years old are facial. Severe injuries occur almost exclusively in children less than 10 years of age. The majority of dog attacks (61%) happen at home or in a familiar place. The vast majority of biting dogs (77%) belong to the victim’s family or a friend. When a child less than 4 years old is the victim, the family dog was the attacker half the time (47%), and the attack almost always happened in the family home (90%).

I do not believe that the solution is to run away, curl into the posture of a frightened hedgehog, or stand paralyzed in fear.

The solution to the dog bite epidemic is education. Let’s teach children, and the adults that they influence, the grace and safety of incorporating knowledgeable, appropriate body language and compassionate, nurturing touch. You can teach this in your community, too.

The PetMassage for Kids™ program: has exercises for children to become consciously aware of their senses, to observe and respect another’s space, to become aware of how their actions can affect others, and, of course, how to optimize the power of gentleness and touch sensitivity.

Kids discover that their body language, facial expressions and even their thoughts can have powerful effects on others, especially their sensitive dogs. Learning and practicing PetMassage™ is more that just petting dogs! PetMassage™ is a means of promoting important positive fundamental social concepts such as understanding, acceptance, patience, the value of practice, using repetition to develop skills, safe animal handling, and human-animal communication.

The PetMassage for Kids™ program helps children learn and practice coordination, intentional touch, and the quantum power of witnessing.

PetMassage for Kids™ shifts the energy of what is taught from fear based, or what to do if a dog attacks you, to emphasize nurturing, understanding, compassion, communication. The program simply teaches

  • Body language skills
  • Massage skills
  • Massage benefits
  • Observation skills

 Children learn the skills of awareness, which will keep them safe as they see how an animal is responding to them. They learn compassion, taking them out of themselves as the center of the universe. They learn the power and healing effects of intentional touch. This socially appropriate touch honors the space, the body, and the emotional states of their dogs,

The PetMassage for Kids™ program instills appreciation for massage therapy, knowledgeable compassionate and nurturing touch, as a useful tool for healing and rebalancing the minds, bodies, spirits of people and animals.

I am not alone in seeing the value of this course. These are some of the supportive comments from our colleagues:

Educators continually advocate for parents to become active participants in their child’s education. Learning how to massage their dog together is a great way for parents to learn side-by-side with their child. I highly recommend this book to any family interested in learning and growing together”.
-Brian Davis, MA Ed. Adm.

“DKP offers children a great way of learning how to combine love with responsibility and compassion toward their best friend. Sharing this book with your children will enhance the family bond all the way around.”
- Amy Snow, Tallgrass Animal Acupressure Institute

“This book is on the bookshelf both in my practice and at home. You need a copy…doctor’s orders!”
- Dr. Marty Becker, Resident Veterinarian on ABC TV’s Good Morning America

 I encourage you to join us in sharing the joy of PetMassage and the healing love it brings to children of all ages, all over the world.

Consider getting the entire PetMassage for Kids™ program. It includes the DVD, the book, the audio CD and the curricula. We’ll even include a free official PetMassage patch so the kids can identify you as the expert. The package including one curriculum, either the five day course or the ten week course, is only $98.75. If you would like both the curricula, the price, including the DVD, book and CD will be $123.75.

The DVD, the book, and the CD of children’s songs are the foundations for fun, educational after-school and camp programs curricula .

PetMassage for Kids™ is based on tested and validated skills and teaching methods developed over twelve years of teaching more than one hundred week-long professional level canine massage workshops for adults. Teachers will find our teaching guides enjoyable and easy to follow. Kids love the classes, too!

The PetMassage for Kids™ program teaches children the basic hands-on skills of canine massage and principles of dog handling safety. They learn the basic handling, touching, holding, stroking, and other PetMassage techniques with their stuffed dogs. Confidence in their new abilities grows while important psycho-social skills develop.

1. PetMassage:A Kids Guide to Massaging Their Dogs DVD

Kids take a PetMassage™ workshop to learn a simple full body canine massage. First they practice on their stuffed animals then with their own dogs. Two of the children schedule a private review session and then we check in on a fun puppets round table discussion. Bonus menu items include History of PetMassage, study guides of the PetMassage Form, Benefits, Contraindications and Music Sampler of the CD: 60 minutes. Ages 5-up $17.95 + $7.00 S/H

Endorsed by the Girl Scouts of America

2. Dogs Kids PetMassage

Easy to follow photographs and simple instructions teach 2 kids, Mari and Grant to use PetMassage™ skills to help their dogs achieve their optimal physical and emotional balance. We learn that a balanced dog is a happy healthy dog, and a well adjusted member of the family.

  1. PetMassage helps kids to become more aware so they can maintain a vigil for their dogs’ wellness
  2. PetMassage increases their dog’s flexibility. 
  3. PetMassage enhances their dog’s circulation and muscle tone. 
  4. PetMassage enhances bonding, understanding and empathy

DKP 128 pages, $16.95 plus $7.00 S/H

3. PetMassage™ Doggie Songs for Kids audio CD

Music composed by Jonathan Rudinger and performed by Charlie Oswanski. This CD, for children ages 2 and up offers some good lessons. It is fun to dance to and sing along with. Only $12.95

Purchase the 3-part package for $48.75.

4. PetMassage for Kids™ Curricula Five Day and/or Ten week After school programs .

One for $50, both for $75
Call 800-779-1001 or order online at www.petmassage.com

September 3rd, 2009, posted by Jonathan

Annual Pet Industry Christmas Trade Show & Educational Conference

43rd Annual Pet Industry Christmas Trade Show & Educational Conference
October 2-4, 2009 Rosemont (Chicago), Ill.

Jonathan Rudinger is looking forward to his hour and a half presentation at this prestigious show for pet store buyers. Wish him luck on creating his first, ever, successful PowerPoint presentation.

Transitions, PetMassage Energy Work for the Aging and Dying Dog has been such a good seller and has evoked so many heartfelt compliments that we have decided to publish it as a soft cover, perfect bound book. the original version, spiral bound is still available and the newer version will be available in late September.

naturaldog interview published. Check out the 2010 Annual issue of naturaldog magazine, page 65, in the article, “How to Find Complementary Practitioners.” Also, please note that of the three Massage and Bodywork references for the article, one was IAAMB.org and the other was petmassage.com

August 6th, 2009, posted by Jonathan

Next PetMassage WaterWork workshop

Next PetMassage WaterWork workshop will be Nov 16-20, 2009

The body mechanics and techniques in water are so very different from those we use on land so we dropped the requirements of having to complete the first two workshops and expanded this workshop to five days. This is a Monday through Friday workshop, unlike our others that begin on Sunday. In previous newsletters, we’ve described the WaterWork program and its place in the forefront of the future of canine rehabilitation, conditioning and continuing wellness. Our students are creating pool facilities all around the country. They work –if you can call it “work”– with their canine clients indoors and in backyard pools. You can too!

August 5th, 2009, posted by Jonathan

Unsolicited Testimonial: KidZone and Callie

By Mary McIntosh

Callie with Sadie (Golden) enjoying a practice session.

Callie with Sadie (Golden) enjoying a practice session.

I’m someone who’s always been eager to learn more about pet care. I was reading about pet massage, and decided to do some more research on the internet. My interest led me to the Pet Massage website with Jonathan Rudinger. The workshops and other parts of the website had already captured my interest when I clicked on KidZone—Dog Massage. I thought the idea of children learning pet massage was wonderful. The benefits for both the child and dog can be great, not to mention therapeutic.

My granddaughter, Callie (6) has inherited my love of animals and has a very special bond with the family pets. She likes to play Veterinarian with her stuffed animals and her dogs instead of dolls sometimes. Callie accompanies me on pet-sitting jobs and has already learned so much about all different kinds of breeds and their care.

Callie with Rosie (Beagle) enjoying a practice session.

Callie with Rosie (Beagle) enjoying a practice session.

After I decided to order the KidZone package, I told Callie about the package we were going to get in the mail, and how she would learn to do pet massage. Callie was so excited. Children are remarkable—full of wonder, and they are sponges for learning. Their imagination knows no boundaries.

Callie and I have had so much fun watching the video and reading the instruction book together. The CD of songs make you want to sing along. One priceless moment came when Callie asked if she would need to wear her “scrubs” when she learned pet massage. The family dogs sit still as long as you massage them and are obviously very happy with all the extra attention. Having this well put together “kit” has been a wonderful experience and learning lesson for our family—both two-legged and four-legged!

August 4th, 2009, posted by Jonathan

IAAMB conference update

We are anticipating a very exciting 6th Annual IAAMB Conference in Seattle WA September 3-5. The topic I will be presenting will be about our PetMassage for Kids™ program. I’ll talk about the demographics, the number of dogs in the US (approximately 75 million), the evolution of the acceptance of massage for humans and infants and how that impacts children. I’ll talk about the social conundrum of touch deprivation in our society and how children are withdrawing into cyber space and virtual relationships to meet their emotional needs. I’ll share how warmly Anastasia and I were welcomed at the National Elementary School Principals and Afterschool conference when we were in New Orleans a few months ago. I’ll share that ours was the only — the only — program that focused on social interactions between children and animals. We see the PetMassage for Kids™ program, as a means of teaching the importance of fundamental social concepts including understanding, acceptance, patience, repetition to develop skills, animal safety, human-animal communication, coordination, intentional touch, and the power of witnessing. There will be a lot more. If you want to hear it and the great presentations of our other speakers, there is still time to register to attend. Log onto www.iaamb.org.

August 3rd, 2009, posted by Jonathan

PetMassage™ for Adopted dogs

Pet Loving

The preceding story is not unique. PetMassage™ offers a powerfully effective way to connect with and bond with your new canine family member.

Your new dog remembers everything you do, everything you do with him/her is a signal that indicates how your lives together may play out. PetMassage™ uses a quality of touch notable for its tenderness, quietness, and openness. Your session becomes an arena, a ritual, for understanding and support.

Pet Loving

 

 

PetMassage™ signals your dog that you are emotionally invested, committed to providing a safe, secure and loving home.

PetMassage™ transforms simple touching and stroking to profound interaction with lasting impressions.

What a beautiful foundation this can be as you join forces, to begin the next phase of your lives journey together!

July 3rd, 2009, posted by Jonathan

Humane Society Story

Humane Society

Ten times a year for the last twelve years PetMassage™ Foundation Workshop students, as part of their training, have been providing massage to members of the transient canine population at our local ASPCA. All of the people on staff at the Humane Society look forward to our arrival. PetMassage™, they tell us, helps their dogs become more adoptable. This is one of hundreds of stories.

The dogs that are available for adoption are kenneled in large cement runs in two tiers in the rear of the ASPCA facility. In the back tier, in cage one in from the end was a small golden colored dog, shaking and cowering in the corner against the back wall. She would not make eye contact. She appeared frightfully shy and withdrawn. I entered her cage and sat cross-legged on the floor next to her without looking at her. I did not reach out to touch her.

Observing my breathing I drifted into a gentle meditation. I saw myself being an oasis of calm in her world of chaos and discomfort, whatever its cause. I was making myself available for her to choose to enter my space. If she didn’t, that would be okay, too. After a few minutes, she looked at me and stood up. Her head was drooped. Her tail was curled under her, between her legs. Her coat was sweaty wet. Her pendulous teats dripped onto the cement. She moved slowly toward me and lied down, resting her head against my knee. I gently stroked her head and ears. After a few minutes, I hooked a lead onto her collar, stood up, and quietly escorted her out of her cage and toward the door for a bit of outside air. As I opened the door, one of the vet techs informed me that her puppies had just been taken from her that morning. She appeared inconsolable. Of course, she was grieving the loss of her puppy family, and that was on top of the recent loss of her human family. Outside, she moved about the grounds slowly, disconsolately, disinterested in any of the scents and other distractions that so delight the other dogs.

The students who worked with her showed compassion and patience. The massage was for her, a fifteen minute course correction in attitude and expectation. Their PetMassage™ was simple and non-specific. It was a means of showing this little dog that she was honored and appreciated. When the session was complete I returned her to her cage. As my role in the ASPCA field trip, I collect each of the dogs from their runs, walk them a bit outside and hand them over to a student. I noticed that when I walked by her cage retrieving or returning other dogs, our little dog began to approach the front of the cage. The last time I saw her, and this was within an hour of her massage, she was standing, smiling and wagging greeting everyone who walked near her. She was adopted that morning. If she had not had her PetMassage™, she would not have been open and available to move into her new life of possibilities, potential and love.

July 3rd, 2009, posted by Jonathan