PetMassage Paw Prints

“Creating and Marketing Your Animal Massage Business”, by Jonathan Rudinger, has been rewritten, updated and will soon be available beautifully printed with perfect binding. Creating & Marketing Your Animal Massage Business will put you in the vanguard of the new animal health care vocation spreading around the world… that is, providing the service of holistic care for animals through the medium of massage.

Every culture since the dawn of time has developed and used some form of massage for purposes both therapeutic and pleasurable… for humans. Massage helps animals, too.

Dogs, cats, horses, ferrets, birds and reptiles all benefit from enhanced circulation, flexibility and body awareness. With massage, all animals can enjoy greater progress over-coming and correcting current physical issues. They can also connect with past issues that have resulted in behaviors associated with fear, abuse, and grieving.

Pet guardians are demanding more holistic forms of wellness care for their pets. Massage, as the cornerstone of hands-on holistic care, helps them maintain pet wellness, recover from traumas, and transition more easily from this life plane to the next… More and more, veterinarians see the value of massage and incorporate qualified animal massage practitioners in their pre- and post surgical rehabilitation programs.

In this book, Jonathan Rudinger, the founder of The PetMassage™ Training & Research Institute, expands upon the marketing course taught in the PetMassage™ workshops. This how-to-market book is unlike any other you’ve seen. It synthesizes concepts of T’ai Ch’i, Feng Shui, Ancient Folk Wisdom; current business strategies and PetMassage™ theory to create a useful and supportive course in developing the first stages of your animal massage business.

This book will become your personal cheerleader in your business creation.

PetMassage is delighted to host its first One-day, Animal Reiki workshop.

The course will be taught by Jennifer Ortman (executive director) of the Reiki Center, Columbus, OH. Sunday November 8th from 9:00 AM to 5:00 PM. Please register with the Reiki Center by October 30, 2009 phone 614.486.8323, email info@thereikicenter.net.

When Jonathan and Anastasia Rudinger were hosting their booth at the Backer show, several people asked about Reiki and energy work. Here is a short definition taken from a newsletter by Nationally Certified Reiki Master Instructor, Debbie Glasgow RN, CRMI. toledotlc@yahoo.com.

What is Reiki?

What is REIKI?

Reiki a type of hands on holistic healing therapy which can provide the client with much comfort, relaxation and healing in the most natural setting. Reiki can be very transforming because it helps balance and energize your energy system. “Chi” is universal life force energy which we all have. It gives us life. Chi flows through the body through pathways called meridians, chakras, nadis and the energy field around the physical body called your “aura.”

Your physical and emotional health and well being is directly related to the free flowing Chi energy in your energy system. Reiki uses universal life energy flow to assist in healing and removal of any emotional or energetic blockages you may have. These blockages are what causes symptoms you may have. Symptoms can be anything from pain , depression relationship problems, poor health – the list is endless. Reiki is also great because it incorporates concepts of positive thinking and living in your life according to the universal laws of attraction.

One of the several “aha” moments that I had at the IAAMB conference was during a discussion we had about working with aggressive dogs. At one time or another we all experience the feeling of vulnerability and risk while in the presence of dogs who might injure us.

I wrote three cryptic notes in my notebook: 1-stay grounded, 2-stay aware of the dynamics between you and the dog (so either of your emotions don’t escalate the drama, from what is really happening to the terrible things that could be happening) and 3-maintain a high vibration.

These are only possible when, as Dr. Deepak Chopra describes, we become our own seers. When we observe our actions and life conditions we have less chance of being controlled by them.

2009 H H Backer Christmas Pet Industry Show in Chicago: debriefing:

Jonathan at 2009 H H Backer Christmas Pet Industry Show in Chicago

Jonathan was honored to be one of the premier speakers in the educational module of the convention, entitled, “Go from surviving to thriving.” PetMassage was the only exhibitor that represented the animal massage and bodywork community. We are happy to report that our booth was continuously busy, providing information, products and support to the attendees, buyers and fellow exhibitors.

Sunday, October 4th, 9 AM Donald E. Stephens Convention Center, Rosemont IL, Ballroom 44: a small ballroom was set up with tables and chairs for sixty. The title for the presentation was “Canine Pet Massage: A Great Service Opportunity.” The 90-minute PowerPoint made a connection with the hearts and minds of many of the eighty or so attendees who crowded into the room to hear about Pet Massage. They must have liked what they heard because almost all of them scored “5′s” on the evaluation sheet (5 is the highest number) and many requested that Jonathan be invited back next year.

PetMassage Booth

Most of those who attended later stopped by our booth to introduce themselves, get more information, and share their stories.

To all the people we met at the show: thank you. And, hey-glad to meet you. We appreciate your financial support in purchasing all the books, DVDs and CDs we’d brought to the show. We look forward to working with you again soon, perhaps in one of our workshops. Welcome to this email newsletter. We hope you enjoy what you read here. Please write us, too. We are growing, too. We appreciate any and all of your comments and suggestions that will help us.

Tribalism alive and well

One part of the presentation at the Backer show that seemed to resonate with attendees was my reference to us all being members of the same tribe. We may not be related by blood, but on a deeper, soul–level. We are the ones who were born with the natural ability to connect and communicate, honor and respect animals. We know each other when we meet. We are immediately comfortable with each other as we share the commonality of being able to easily and naturally live and work with animals. Not everybody shares this gift, or passion, or natural preference. Just as not everyone has the gift of easily understanding how to prepare tax forms, or fill cavities, or ski downhill (three activities that elude me). Thank you for acknowledging that you are in the tribe. My enthusiasm for connecting with like minded people, or our tribe, led me to create the IAAMB.

43rd Annual Pet Industry Christmas Trade Show & Educational Conference
October 2-4, 2009 Rosemont (Chicago), Ill.

Jonathan Rudinger is looking forward to his hour and a half presentation at this prestigious show for pet store buyers. Wish him luck on creating his first, ever, successful PowerPoint presentation.

Transitions, PetMassage Energy Work for the Aging and Dying Dog has been such a good seller and has evoked so many heartfelt compliments that we have decided to publish it as a soft cover, perfect bound book. the original version, spiral bound is still available and the newer version will be available in late September.

naturaldog interview published. Check out the 2010 Annual issue of naturaldog magazine, page 65, in the article, “How to Find Complementary Practitioners.” Also, please note that of the three Massage and Bodywork references for the article, one was IAAMB.org and the other was petmassage.com